Saturday, June 27, 2009

impatience is the new life!

There is nothing as good in catching the people's eyes as are the mobile company ads- be it the Airtel's ARR tune, Reliance's kar lo dhuniya, Hutch's pug campaign,Vodafone 's zozoo or the latest " impatience is the new life" banners of Airtel all over! What caught my attention of all the above was the statement of the last Airtel ad and real truth in it- Impatience is the new life.

A day does not pass for me without having to think about the instances of impatience either by me or those around me! Not a single day goes without someone crossing the closed railway gate on the way to work. There are some real daredevils ( not the Delhi daredevils!- we have some in every city) who cross the rail tracks with the monstrous wailing trains not more than a hundred metres away, on the rush towards work. I too have been guilty of impatient crossing of the tracks , as it has become the norm. If you thought you had crossed one step, foray into the GST road ,shows the people's reluctance to wait . At least a dozen vehicles cross the yellow line after the signal change to red and at least a couple of vehicles try to cross the road before the orange turns red- its highly surprising that you do not get to see an accident everyday. And if at all people happen to stay behind the line for pedestrians to cross ( that happens only because of the khaki clad men)- just a look at how these vehicles zoom off the line - most of the times before the last guy has crossed the road- even the F1 guys could have complex!!

My most frustrating experience with the people' s impatience is at my workplace - hospitals and scan centres. Both patients and referring doctors are equal in their hurry in getting things done, even in the most non emergent of the settings. It would be a little fair on their part in case of emergencies ; still there are instances when , we as radiologists , need time to have a thorough look and sign the report.

"Four things do not come back- spoken word. sped arrow, past life and neglected opportunity"

As a radiologist I would like to add the fifth one- "signed report". Though you could get it back rarely , it definitely takes a price, especially in the form of your pride/ sometimes money.
That's what makes us radiologists especially vulnerable to this new way of life. There have been many instances , one , where a doctor asked for emergency report for CT study of the para nasal sinuses for a patient who had cold for a week . I still don't fathom the reason for such urgency

There are also patients who want immediate reports for conditions that have been bothering them for years ! And some who cannot wait for another 30 minutes or so when there is a really sick patient shifted I suddenly for a study. They make a big hue and cry as if they are going to lose a billion dollar deal ; but I can see the same persons waiting endlessly for other things (remember those days when well heeled people waited outside the gates of the US consulate at the Gemini flyover , not very much unlike beggars - I don't see them , nowadays - guess because Bush thought India became a real friend by sucking up to his N -deal and the consulate has hence become more respectful). And I guess the same people would not mind to wait for a movie ticket or for a drink at the bar

And that's what hurts me more - the misplaced urgency and impatience!- which is not only going to affect them , but also the people involved in their act, willingly / unwillingly. Hope people become more judicious in showing urgency!



1 comment:

kabilan said...

well said venkat! But lemme see if anybody other than a Radiologist like me supports your thoughts. Thats when we can call this message has really created an impact. Seeing from the patients side, it is different perspect. I dont find any malafide intentions from them upon us(you know, to make us give wrong worng reports). And the key factor behind all this happenings is, as you said "impatience".